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Summer 2011 residuals

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In the run-up to summer 2011, five distinctive trends can be seen in the private travelling habits of Swedes. The trends are presented through the Resia Barometer, Resia's regular survey of the Swedish people's travelling habits.

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5 residual trends for summer 2011

  1. First minute - Many people know where they want to holiday and book their trip well in advance. Their favourite beach is Alcudia, Mallorca.
  2. The hotel controls the journey - The hotel sometimes becomes more important than the destination and the experience should be special. The top hotel is the Burj Al Arab, Dubai.
  3. Classic travel destinations stand the test of time - Turkey, Greece and Spain are at the top of the list and this year's rising star is Bulgaria. In Sweden, the west coast is the most popular.
  4. Themed trips - More organisers are offering themed content and many want to get active. Many trips focus on exercise or food.
  5. All inclusive is spreading - More and more travellers and target groups want All Inclusive, but especially families with children.

Trends on the rise

  • Volunteer trips
  • Cruises for all
  • Hotels with water parks
  • Personal travel consultant
  • Shopping holidays outside Europe

Trends on the way down

  • Homestay (holidaying at home)
  • Nude holidays
Valpolicella
We prefer to plan our trips ourselves, but a food and wine trip to Italy or France wouldn't be a bad idea....

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