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How Swedish millionaires travel

Champagne and strawberries in first class on a desert island in the Maldives? No, probably not if you're a Swedish millionaire. This summer, newly rich Swedes are flying economy class to Spain... and staying away for a week.

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Spain is most popular

The Postcode Lottery has conducted a survey of 100 of its millionaire winners to find out how they plan to holiday this summer. The survey shows that their plans are far from extravagant.

Instead, the Swedish favourite Spain is the most popular destination among the new millionaires, with 22% travelling to Spain and 15% staying in Sweden. Other popular holiday destinations are Greece and the USA.

Economy class

The majority fly economy class and only six per cent treat themselves to a first class ticket. The newly rich Swedes, on the other hand, like to stay in a four-star hotel, and one in five goes all out and stays in a five-star hotel. The most common shopping finds are wine and beer, followed by clothes, souvenirs, watches and jewellery. More than half are staying for just one week and a quarter are staying for two weeks. Only nine per cent plan to be away for four weeks or more.

How would you holiday if you won a million?

In other words, it doesn't seem much more exciting to be a millionaire. Lucky for those of us who haven't won the Postcode Lottery, in other words. How would you holiday if you won a million or more?

Strand Europa

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