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Guest of the Week: Peter Gröndahl, CEO American Motorhomes

Peter Gröndahl runs the company American Motorhomes which imports American motorhomes and caravans into Sweden. Through the company you can buy both new and used motorhomes and caravans, which differ in many ways from their European counterparts.

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The American cars/trailers are often large, often with slide-outs and are equipped with every imaginable comfort. Peter has over 15 years of experience in the industry, half of it in the US, so we're curious to hear what he has to say.

How did you get the idea to start importing American motorhomes and caravans to Sweden?

It was a business acquaintance in the US who stopped by one day with an American motorhome in Ft Lauderdale. I walked in the door and there it all started at the same moment. I was instantly saved even though I was active in boat exports at the time.

What is the market for American motorhomes and caravans in Sweden?

I would say it is growing rapidly, especially motorhomes. More and more people are selling their house or condominium and taking the plunge, moving into a motorhome. Many people tell me that they spend or intend to spend the winter in the south in their motorhome.

Why buy an American motorhome/caravan instead of a European one?

Yes, it's mainly the large spaces that attract people. The trend right now is that it is the very largest ones that are most attractive. Here you can see a clear connection, they will live in the car. The motorhome becomes their primary residence.

Many people think that American motorhomes are luxurious and expensive to run. Is this true?

Yes and no. Generally speaking, they are luxurious although, as always, there are both cheap and expensive cars, so equipment levels vary a lot. They are more expensive to drive because of their size. Expect about 2.5-3 litres in mixed driving. Somewhat less when driving long distances, of course, about 2 litres.

Can you describe the most popular model of motorhome or caravan?

The most popular motorhome today is the model year range 2005-2008 approx, the bigger the better and preferably 4 slide outs although 3 is also fine. Caravans from the USA are so new that it is not yet possible to determine any trends at all.

2009 Winnebago 34Y Bråvalla 2015 Husbilsklubben mässa
2009 Winnebago 34Y Bråvalla 2015 Husbilsklubben fair

If you order an American motorhome/caravan, how long is the delivery time?

Once the motorhome is found, expect about 2-3 months from the US and a month or so if you are lucky enough to find your dream route in Europe.

Do you drive an American motorhome/caravan yourself? Tell us about your vehicle and where you usually go!

I only go to different fairs, events and gatherings for marketing purposes. The whole summer is spent that way. But, a very own American motorhome will eventually be purchased and I know exactly what I want, an Entegra Anthem.

Finally, a question we ask everyone we interview: What is your dream destination?

Gotland, Öland, Kalmar area, Pataholm, Timmernabben and more, Sweden at all. I have lived abroad for so many years that Sweden has been neglected and needs to be explored. There are very many beautiful places here in our country and of course I don't know about all of them. Outside Sweden's borders, if I'm going to travel by motorhome, it will probably be Spain/Portugal in the first place.

Skeppsdockan Söderköping 2015. Keystone Premier Bullet 34ft Husvagn-2014 Thor Tuscany XTE 40GQ-2009 Winnebago 34Y
Skeppsdockan Söderköping 2015. Keystone Premier Bullet 34ft Caravan 2014, Thor Tuscany XTE 40GQ and 2009 Winnebago 34Y.

Thank you Peter Gröndahl for sharing your experiences and thoughts!

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