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Yesterday we attended a press lunch at Operakällaren in Stockholm to hear the latest statistics, trends and the future of camping. There were representatives from SCR Svensk Camping, HRF (Husvagnsbranschens riksförbund) and Gekåsbyn Ullared.

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Camping is big in Sweden

Lars Isacson, CEO of SCR Swedish Camping, and Tomas Haglund, Chairman of HRF, began by presenting some figures. What strikes you is how enormously large camping is in Sweden. Here are some impressive figures from 2015:

  • 15.5 million guest nights in camping (+3.4 %)
  • More than 3 million guest nights on campsites in Västra Götaland
  • 43 % of all guest nights in Sweden are spent on campsites
Husbilar statistik
Caravans are biggest in Sweden, but motorhomes are growing the most

Germans and French sleep differently

The biggest markets for motorhomes and caravans in Europe are Germany, France, the UK, Sweden and Switzerland. Many wishes are similar in these countries, but some things are different:

  • The Germans want to have 'flatcars' (camper vans) and they want to sleep in single beds.
  • The French want to sleep together in a queen-size bed
  • Swedes want comfort and space, and demand is growing in the 40+ group.

Gekåsbyn - bigger than Stureplan?

Sara Ståhle from Gekåsbyn in Ullared presented the fascinating story of the man GeKå who started a small basement shop selling underwear and socks to impress a girl he liked. Today, as Sara put it, the little village can be more crowded than Stureplan ... Some fascinating figures from 2015:

  • Visitors: 4.8 million
  • Record number of visitors in one day: 28,900 customers
  • Sales: 5.2 billion
  • Record sales in one day: 37.3 million.

We've never actually been to Gekås or Ullared, have you? What do you think of the latest camping trends?

En husvagn och en husbil utanför Operakällaren i Stockholm
A caravan and a motorhome outside the Operakällaren in Stockholm.

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