Today, Frida Ramstedt, who runs the popular interior design blog Trendenser, was a guest at the Stora Nolia fair. We listened to Frida's interesting lecture, and then had the opportunity to ask four quick questions about travelling.
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ShareThe "Trends" interior design blog
Frida Ramstedt started the interior design blog. Trendsetter 2005, and today the blog has about 200 000 (!) unique visitors per month. On Instagram, Trendenser also has 96,000 followers.
Frida has been blogging full-time since 2011 and started the lecture by explaining how professional bloggers make a living, as she is often asked this question. She explained by showing readership statistics for several of Sweden's leading interior design magazines (not so impressive in comparison) and pointed out that no one ever questions how these magazines make ends meet. Of course, just like the magazines, she has adverts on her blog.
Lecture at Stora Nolia
Frida gave a one-hour lecture at the fair. Great Nolia on how to think when decorating in terms of proportion and colour, among other things. She said that interior design is not just about constantly buying the latest trends, but about finding your own style and buying "the right thing". After the lecture, three lucky winners also received personalised interior design advice.
Four quick questions for Frida Ramstedt
After the lecture, we had the opportunity to ask Frida Ramstedt four quick questions, and of course we wanted to ask her about travelling:
What is your favourite destination in Sweden?
If I can't choose Norrland, where I come from, I choose Österlen. I like it there and as a northerner I think it's nice that the distances between all places are so short.
What is your favourite destination in the world?
Then I say Shanghai, where I studied. It's a bit of a messy city, so you might not come back again and again, but it's a city with a pulse. Just as many people go to New York, I think you can go to Shanghai!
How do you prefer to travel?
I love travelling by train!
Which is your dream destination?
The lavender fields in France.
Top photo: Helena and Frida Ramstedt
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Maria's Memoirs says:
Interesting reading! 🙂 Especially the part about blogs vs newspapers.
10 August 2016 - 17:27
BP says:
Now I don't really like such interior design blogs (there are far too many), but the comparison with interior design magazines is interesting. She definitely has a point there. It's also nice that she can obviously make a living from her blog. Some lectures on it - like this one, not bad at all.
10 August 2016 - 18:22
Goatfish says:
I'd rather read travel blogs than interior design blogs! And there are plenty of both in the magazine world.
This girl is then forward and with advertising and lectures she goes big 😀.
Very nice photo of Helena and Frida *thumbs up*.
10 August 2016 - 18:34
Deciree says:
Agree with others ... that I also prefer to read travel blogs and motorhome blogs because I am in that phase right now. Interior design is not so interesting to me anymore 🙂 .
10 August 2016 - 19:18
Lena - good for the soul says:
Frida is really good! It was the very first blog I started reading. Then I was hooked. Before that, I had the prejudice that bloggers were 20-year-old girls who showed the outfit of the day every day. I was soooo wrong! Unfortunately, I think many people still have that image.
Hug Lena
10 August 2016 - 20:09
Matts Torebring says:
I wouldn't have time for that many visits. Then our motorhome travelling would suffer.
10 August 2016 - 20:39
Role o Carina says:
That blog takes a lot of time!
I'd rather travel more by campervan......:-)
10 August 2016 - 21:10
Ama de casa says:
Interior design is not my strongest side and also not a big interest (one gives the other, I guess 😉 ). Although I can be impressed by how nice people have it at home! But like most people here, I prefer to read about travelling 🙂.
11 August 2016 - 9:09
admin says:
Maria's memoirs, agree! That was an interesting and good explanation!
BP, I don't really read interior design blogs either. Peter has a pretty big interest in interior design, but it's mostly when I'm working on a project. Then I think it's interesting with big bloggers and how they make it work 🙂.
Geddfish, well, a driven and talented blogger who has made a real business out of his blog! Glad you like the picture!
Deciree, such things can really go in periods. We have been interested in interior design when we have been working on different projects at home, but right now it is quite dormant for us. But Peter has always thought that it's fun with colours and design and stuff 🙂.
Lena, how nice that you have followed Frida's blog for so long! I agree that there is a prejudice about "diary bloggers", but there are many serious and niche blogs today. Trendenser is an excellent example!
Matts, if you do it in your spare time it's not possible, but Frida runs her blog as her job!
Rolle and Carina, yes, of course it does, but if you run it as your job, that's another matter!
Ama de casa, it's perhaps not so strange if many people here are more interested in travelling since this is a travel blog, but it's clear that there is a great interest in interior design in Sweden too!
11 August 2016 - 9:13
Cat's Considerations says:
Oh, how nice to read about her. I will be honest and say that I have never heard of her. It's probably time for me to expand my blog reading, I realise immediately. Good woman!!!
13 August 2016 - 21:56
admin says:
Katta's observations, there are bloggers in different genres and I also have little knowledge of interior design blogs, but I have known about Trendenser for many years.
14 August 2016 - 17:03