Ok, it's Peter at the controls. Today I'm writing about the Taracci menswear store located in the MOOD mall behind NK. I've been shopping at Taracci for ten years and few know how special it is. A shop in the Nordic region with its own design for men in small editions. Is it the last one?
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ShareTo stick your neck out and say best quality men's clothing is a bold statement, but I've had it explained to me by the owner and designer, Feyo Taracci, 56. Just because clothing brands market themselves with Egyptian cotton, most people think it is top quality, NOT. There is a scale between one and a thousand when it comes to Egyptian cotton, so stay tuned.
Table of contents
From the beginning
Feyo Taracci began his career as an errand boy for a tailor's atelier at the age of 15 in southern Turkey. He moved to Istanbul a few years later where one of his brothers was a goldsmith. He learned hand engraving and started designing his own jewellery.
At the age of 19, he moved to Sweden to live with a cousin. He felt very much at home in Sweden from the beginning, so now he had to learn the language and get a job. Of course, it was difficult at first and the employment agency sent him to social services, but halfway through he turned around. Feyo's motto was to make it on his own, so he went out into the city and asked around about jobs.
Start working
He did everything from kitchen assistant to errand boy and then ended up at SAAB as a sheet metal worker. Feyo quite liked it because he got to work with his hands, but there was a creative spirit that he couldn't get out.
He met his wife in 1982 and had two girls. Two of his brothers had moved to Belgium and opened a studio with small runs of designer menswear. Feyo followed suit, renting a space in 1989 and hiring an employee to run the shop, while he worked as a car tinsmith by day and designed clothes by night.
I will not stop here
The shop went together but not anymore and the family suffered, so he closed the shop after a couple of years. In 1997 he bought a tailor's shop in Östermalm and started showing customers how clothes can fit well. It was a success and he got whole wardrobes of clothes from women and men and it went very well.
Now he also wanted to sell clothes and went to Italy. They could send him some clothes but he was not allowed to touch their designs. He brought back some brands to emphasise quality but he was not satisfied.
Best quality - clothing for men
Feyo went to Turkey, where the big Italian chains source their collections, and started looking for tailors and fabrics. His idea was to have small editions but very good quality. There are about 10 weaving mills that receive only the best cotton and it is labelled in a special way.
If a very famous clothing brand from Italy wants 350 metres for their collection from a 400-metre roll, it's hard to sell and that's where he finds his fabrics. Sometimes it can be just 10 metres and he uses it for details, but everything has to be of the highest quality.
Taracci
Finding someone who could sew up small editions was not easy because it makes less profit, and coming as new meant paying in cash. He managed to do this and has been doing it since 2004 under his own name. Taracci. Small details that make it a bit unique but keep it manly and fresh.
Sometimes there are only six shirts of a variety and sometimes 12, so you feel special. Shirts, jackets, coats, belts, handkerchiefs, bow ties, ties, cuffs, trousers, shoes, everything that makes you a man of quality. Garments should be comfortable on the body, you should not sweat in a garment, and it should not twist after washing or change size.
I look back to the 40s and everyone looked so good in hats, ties and waistcoats. Have we men slacked off too much? Where did class go? What do you reckon?
Top image in post: Feyo Taracci, photo courtesy of Taracci
Update: The Taracci store has moved since this post was written, and is now located on Gamla Brogatan in Stockholm
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Lennart says:
There is no bad weather, only bad clothes!
20 December 2016 - 7:07
Solan says:
What a creative man and what entrepreneurship. All my admiration. And what exquisite detail pictures, you really feel the quality. When we get home, we'll go to Mood and the shop...
20 December 2016 - 7:12
Lena - good for the soul says:
So stylish and tasteful! Yes, it's true, a lot of people slack off both in terms of their own body and clothing. It doesn't have to cost an insane amount to have some class and style. You just need to care a little.
Personally, I would much rather buy fewer quality garments than cheaper dozens of items that get ugly after a few washes. So bad for the environment and so hard to have to buy new things all the time.
Hug Lena
20 December 2016 - 7:35
Peter Bergström says:
Haha Lennart, so true!
Solan: I am never disappointed with my garments and I still have the same ones as 8 years ago and they look the same in lustre as before.
Lena - Good for the soul: I can only agree. For the sake of the environment, this is absolutely right and I think many men have become lazy. A bit like they don't need to invite people over because they have everything ready already.
20 December 2016 - 8:17
anita wåg agrimanaki says:
Interesting post and it almost says "peter" on the clothes, doesn't it?(and the shoes)
20 December 2016 - 8:26
Marina says:
An interesting story that somehow emphasises the idea of "slow and steady wins the race"...
20 December 2016 - 8:50
Goatfish says:
What an interesting report and it's the clothes that make the man! The right clothes at the right time.
That's a lazy man who has found "home" to his niche in his shop, kudos!
I am very interested in clothes and like to go to specialised shops. The clothes last longer...
20 December 2016 - 9:54
Beppan says:
Lovely reading about a person who is passionate about what he does. And such nice pictures of it..... 🙂
20 December 2016 - 9:57
JoY says:
It's nice to see men who dress well without being overdressed. If you look down in Europe, such as Italy, you see many well-dressed men and women. No no, they don't go out in jogging suits and trousers etc.
Very nice clothes that that brand has, fits you well Peter.
Hugs
20 December 2016 - 10:17
nils-åke says:
Yes now I wear sweaters as always because I always had a long sleeve shirt. But as a pensioner I can do that BUT now for Christmas you have to dress up.
But I don't care about the tie,
We wish you a Merry Christmas
20 December 2016 - 10:58
Peter Bergström says:
Haha Anita Wag Agrimanaki: You know me by now and it is true what you say and I feel nice and manly in Taracci's clothes.
Marina: He is also a fighter and goes for his dreams.
Geddfish: I think it also has to do with age. We look more at quality when we grow up and we don't want any twisted clothes after a wash. He delivers every time.
Beppan: Of course it is and there is nothing that has stopped him from doing his thing. I just wish it was appreciated more.
JOY: I can only agree. Helena and I joke about it when we come to Central and Eastern Europe too. Here they put on nice clothes, young and old, and they wear jogging clothes at the gym, but never in town. I think it's classy.
Haha Nisse: I'm not much for ties, but I can think it's nice on others so I understand you. It also depends on what kind of work you have because nowadays I wear nicer clothes every day.
20 December 2016 - 11:09
Mr Lars Permelin says:
It really does look special, and it's also nice with all the details. When I was working it was often a tie and a jacket, nowadays the ties are just hanging in the wardrobe. I usually go for nice shirts instead of jackets. I've probably looked in their shop window a few times, but never shopped.
20 December 2016 - 14:31
BP says:
First of all, I think it's incredibly cool that you write about your absolute favourite store. I thought of a comment from you earlier, where you wrote that the store is "bleeding" because of all the online clothing sales.
So I hope that Feyyo sells a lot now that Christmas shopping is in full swing!!!!
All admiration for Feyo who is indeed a true entrepreneur - oh how stubborn he is too.
The clothes are incredibly beautiful, as is the bracelet in one of the pictures. However, I'm not so keen on the shoes. They look a bit "plasticky".
PS. Also like the incredibly stylish and very clever logo! DS.
20 December 2016 - 14:34
Mr Steve says:
I have previously read when you wrote about Taracci and said that I would definitely shop there if I were like I used to be. Nowadays, unfortunately, I can't wear either regular clothes or shoes. It's mostly casual leisurewear today.
I used to love clothes and shoes and was always looking for quality.
Especially nice to read about Feyo and how he succeeded through hard work.
20 December 2016 - 15:06
Peter Bergström says:
Lars Permelin: It's time for a Christmas shirt from Taracci. Feyo knows about clothes and how they should fit and is very nice to talk to.
Hi BP! I thought I guessed that you would look at the logo, haha. I hope he sells some now, but in the long run it will probably be a studio a few days a week and the rest online.
Hi Steve. I understand you of course and I think you miss this part of your life. Sometimes window shopping also works. Looking at beautiful things is also uplifting. Take care of yourself Steve.
20 December 2016 - 16:19
Alexandra says:
Now I'm coming here to be Miss Opposite... (we 80's people are pretty reluctant haha) 😉 .
I certainly think Taracci's clothes look nice and I like Feyo's story and people achieving their goals. But I think that casual clothing in the form of surfer style and the like is so nice! ?
For my own part, I do not focus on quality or quantity...I never buy clothes at all hehe.
20 December 2016 - 18:07
gun says:
What a great outfit... Always nice to have a little extra.
It's not just men who have been slacking off on their dress code.
Have a nice evening.
gun
20 December 2016 - 18:36
Matts Torebring says:
Wow, what clothes. They were stylish. Thanks for the tip. I'll take the seagull stick with me and go there. Only the best is good enough, I usually say. Among other things, that's why we go with Kabe,
20 December 2016 - 20:40
Deciree says:
It's nice to see a well-dressed man too. These shirts were very nice with their own details. Super nice 🙂 Hugs
20 December 2016 - 21:13
Peter Bergström says:
Hahahaha Alexandra! To almost never buy clothes, it is new:-). The 80s brought a completely different generation and there is nothing wrong with surfing, but then it depends on what you work with. Fun answer,,,
Gun: from what I see in the city, I think girls are always more dressed up than men. It's also in pubs that I react. In southern Europe they first look at your shoes, then at the rest.
Matts Torebring: I had a feeling that you would get stuck with this. You are quality Matts.
Deciree: Of course you want to look good sometimes, and seeing your other half look good makes everyday life more enjoyable. Say hello to Kjell.
21 December 2016 - 7:48