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Augmented Reality - and other travel news of the week

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AR, IR, VR, AI, CTA. What the hell do all these abbreviations stand for in plain Swedish? IKEA? Ingvar Kamprad E Alltbra, well, haha. SEO, Content marketing, clickbaits, viewability, wearable, AD Recall. There are so many, but we take one thing at a time.

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I (Peter) will run travel news, digital future, new camping news and adventure. There will be a deep dive into something every Monday so we learn to understand what everyone is talking about, and then other news about what's happening in the market in the last week. Join us!

Augmented Reality

Augmented reality (AR) means 'augmented reality'. I would call it a fantasy reality. Microsoft has come out with their helmet or glasses so you control your screen with your fingers in the air. You see the screen and many sub-screens, holograms, TV screen while seeing the regular reality at the same time. NASA has been using this technology on Earth for many years and now it's time for us mere mortals.

Is it for everyone?

I am 100 per cent sure that everyone will be using Augmented Reality very soon, because it is the ultimate solution for everything. Everyone will be wearing glasses or lenses with a chip in them and it will be completely natural, and that's not many years from now. Check out the film here but stay for 3.5 minutes.

Take a look at this one too and we'll continue later.

What does this mean?

We can use AR to redesign a room, colour it, try different curtains or furniture and experiment, or we can change every day with what you see in the glasses. Phones and televisions will not be needed, an earphone and a hologram screen is all that is needed.

You try on clothes at home from HM perhaps and see what they look like before ordering. You can create pets or an aquarium, new flowers, video games that you play in the room instead of on the TV, and much more.

AR in schools and industry

Since everything is in 3D, you can walk around your hologram and check out the backside. In school, for example, you can study the moon or your body from all angles. In industry, you can build a skyscraper first and look through its construction. You can design cars and see them in reality before production. There is no limit.

Now you know what it will look like on the bus or train in the future when everyone is pointing in the air. Many businesses are heading for extinction because so many products will no longer be needed. This is not far away and development is moving at a rapid pace.

Other news

  • There are plans for the VW I D BUZZ. A digital gem, self-driving with all the new technology in it. Maybe a new motorhome, yes please!
  • Ryan air is the largest in Europe in transporting travellers to different locations.
  • Norwegian has passed 30 million passengers in 2016 and is catching up with Ryan air.
  • SAS has the largest fleet in Europe and is renewing its planes. Now they have also renewed their website, sas.se. "I think SAS is heading in the right direction.
  • Samsung is working on a foldable screen. Could it be something?
  • Switzerland has not had this little snow in a hundred years and is losing tourists.
  • Birka cruises starts working with Friskis & Svettis. Four training trips are planned between March and October.
  • We travel like crazy. TUI has the best summer charter sales in six years already in December. We also buy more package holidays.
  • While Turkey has lost 40 per cent of its tourism industry, Spain has gained 8 per cent.
  • Personal: I ordered a drone "Meet Lily" in the summer of 2015 on pre-order and paid 5000 SEK at the time. Now the company has gone bust and they intend to pay back the money from the US. This was also one of my plans to attach a 360 camera under a drone and film campsites, hotels, rapids, places, cities abroad, because it is stupidly forbidden in Sweden. I hope my money comes back so I can invest in a new variant of drone, to complement all the photography.

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