AR, IR, VR, AI, CTA. What the hell do all these abbreviations stand for in plain Swedish? IKEA? Ingvar Kamprad E Alltbra, well, haha. SEO, Content marketing, clickbaits, viewability, wearable, AD Recall. There are so many, but we take one thing at a time.
I (Peter) will run travel news, digital future, new camping news and adventure. There will be a deep dive into something every Monday so we learn to understand what everyone is talking about, and then other news about what's happening in the market in the last week. Join us!
Table of contents
Augmented Reality
Augmented reality (AR) means 'augmented reality'. I would call it a fantasy reality. Microsoft has come out with their helmet or glasses so you control your screen with your fingers in the air. You see the screen and many sub-screens, holograms, TV screen while seeing the regular reality at the same time. NASA has been using this technology on Earth for many years and now it's time for us mere mortals.
Is it for everyone?
I am 100 per cent sure that everyone will be using Augmented Reality very soon, because it is the ultimate solution for everything. Everyone will be wearing glasses or lenses with a chip in them and it will be completely natural, and that's not many years from now. Check out the film here but stay for 3.5 minutes.
Take a look at this one too and we'll continue later.
What does this mean?
We can use AR to redesign a room, colour it, try different curtains or furniture and experiment, or we can change every day with what you see in the glasses. Phones and televisions will not be needed, an earphone and a hologram screen is all that is needed.
You try on clothes at home from HM perhaps and see what they look like before ordering. You can create pets or an aquarium, new flowers, video games that you play in the room instead of on the TV, and much more.
AR in schools and industry
Since everything is in 3D, you can walk around your hologram and check out the backside. In school, for example, you can study the moon or your body from all angles. In industry, you can build a skyscraper first and look through its construction. You can design cars and see them in reality before production. There is no limit.
Now you know what it will look like on the bus or train in the future when everyone is pointing in the air. Many businesses are heading for extinction because so many products will no longer be needed. This is not far away and development is moving at a rapid pace.
Other news
- There are plans for the VW I D BUZZ. A digital gem, self-driving with all the new technology in it. Maybe a new motorhome, yes please!
- Ryan air is the largest in Europe in transporting travellers to different locations.
- Norwegian has passed 30 million passengers in 2016 and is catching up with Ryan air.
- SAS has the largest fleet in Europe and is renewing its planes. Now they have also renewed their website, sas.se. "I think SAS is heading in the right direction.
- Samsung is working on a foldable screen. Could it be something?
- Switzerland has not had this little snow in a hundred years and is losing tourists.
- Birka cruises starts working with Friskis & Svettis. Four training trips are planned between March and October.
- We travel like crazy. TUI has the best summer charter sales in six years already in December. We also buy more package holidays.
- While Turkey has lost 40 per cent of its tourism industry, Spain has gained 8 per cent.
- Personal: I ordered a drone "Meet Lily" in the summer of 2015 on pre-order and paid 5000 SEK at the time. Now the company has gone bust and they intend to pay back the money from the US. This was also one of my plans to attach a 360 camera under a drone and film campsites, hotels, rapids, places, cities abroad, because it is stupidly forbidden in Sweden. I hope my money comes back so I can invest in a new variant of drone, to complement all the photography.
Mr Steve says:
Not all Peter. I certainly won't be wearing glasses or lenses with a chip in them. But, I can still be fascinated by this development.
16 January 2017 - 6:45
Across the board says:
There is something fascinating about technology, but I really hope it doesn't become the norm for everyone. I'm definitely not anti-technology, I want it to evolve - but with 'reason' and as a tool. With a slightly unreal world as above, there is a risk that we could starve ourselves of human hugs and closeness, something that is extremely important for our well-being.
Monday hugs 🙂
16 January 2017 - 7:55
Anki says:
Fascinating, but I don't know what to think ... maybe this is what reality will look like. Interesting but still a bit unreal.
The new "Folkabuzzen" ... yes, I could imagine it 🙂 ...
16 January 2017 - 8:13
Peter Bergström says:
Steve: We both know that you should never say never. If TVs and mobile phones and ordinary computers disappear from the market, then we are forced into this. I see the possibilities and what a great future for the environment. No more shopping and throwing away all the time, and this way I have everything with me in my glasses and a small hard drive in my pocket and all our data on the cloud. It's just too good:-).
Across the board: I think that motorhomes and nature experiences will increase to get away from a digital world. Proximity will become more important and we will also develop that on several levels. we just have to realise that this is coming and it's coming fast. We are now entering the future and nothing will be as it has ever been.
Anki: This is just the beginning and it's a world that's hard to take in right now. I've been following this for several years and now it's really starting, and it's happening very quickly. We are actually entering an age that we have never experienced before. Just think that 50 % of all jobs that exist today will disappear in the next 15 years. Now there will be new services and an incredible number of people will have to retrain us. I think this is exciting and the car is super cool.
16 January 2017 - 9:12
Ditte says:
I think moderation is best and for me this is not so important, but it is interesting. I wish we could find food and water for everyone in the world. But one never excludes the other. However, it is very much a question of resources. And new technology is certainly exciting. I understand that both China and Japan are at the forefront of this new technology, as many things are manufactured there.
Nice that the old "Folkabus" is on its way back. (Travelled through the USA in my youth in a similar one, of an older model).
It's good that SAS is now updating its fleet, because they need to do so if they are to keep up.
Finnair who are really big in Asia have for some time now their new Airbus A 350-900, the first airline in Europe to use it. Really comfortable and airy and with plenty of space (we tested it when we travelled to Bangkok).
Nice to have an update on what's going on.
16 January 2017 - 9:40
JoY says:
A fantastic technique and great fun that you show and tell Had no idea how it worked. I myself would find it difficult to use glasses when socialising, wanting to look each other in the eye.
Is there an effect on the eyes when wearing glasses, lenses, etc?
You shouldn't say never, just think of the development we have had. From the telephone that was in a house in the village where everyone could go and call, if they had someone to call. The first mobile phone that was as big and heavy as a hand luggage bag and you had to ask the operator for a channel and set the channel with two dials. You could also listen to other people's calls! Until today when I sit with a small flat mobile phone in my hand on the way to the ski slope and which can also be used to take pictures. So I'll probably think about that with the word Never hihihi
Hugs
16 January 2017 - 9:44
Ama de casa says:
Gosh, there's so much new stuff coming out all the time... I'm something of a backward-looking person, or rather a "stand-still" person. I would probably stay with a desktop computer with a thick screen, if it wasn't for Anders forcing new stuff on me. I always say "no, I'm soooo happy with what I have". Probably because I'm lazy and don't want to have to learn new stuff 🙂.
But that foldable Samsung, THAT seems interesting! The "keyboard" on the one I have, I hit several keys at the same time. Would you be able to unfold it so maybe I would avoid that problem 🙂 .
Hope it works out with your drone!
16 January 2017 - 9:51
Peter Bergström says:
Ditte: The water problems are slowly being solved but more needs to be done. I have contact with a guy called Peter at "Blue Marine" who sells water purification. It can run on solar cells and purify any kind of dirty water. He sends a lot of people to Africa with microloans so he helps in that way. He also supplies all the big camper vans that purify the water from all the fresh water tanks and it's smaller than a pork sausage in size, I think we're making progress on all levels.
The Folkabus is very trendy today and it costs a lot of money. The size is just right for the younger generation, who do not care as much about luxury, but more about the experience on site and the internet of course.
There's a lot going on and you just have to take it all in and it's coming now.
Joy: I am so happy to be part of everything since the 60s and now in the digital world. The glasses will obviously be adapted over time even with visual impairment. The market will be completely transformed and I'm writing about it so that everyone can understand what's happening. When I told Helena about this a couple of years ago, she almost fell over backwards and said that she didn't want that world. But it's caught on and we have to look at the benefits. Less people dying in traffic when they become self-driving. Less emissions when electric batteries take over as energy for cars. Things that we just buy and throw away all the time are available in AR and the rubbish mountains are smaller. There is so much more when it comes to healthcare that you can get help with in the future. I look forward to this. Have a great day on the slopes.
16 January 2017 - 10:01
Peter Bergström says:
AMA DE CASA: I don't think it will be a problem if we transfer everything to AR. The technology has become more user-friendly and we already know the phone and computer, so we just have to get used to using it in a new way. You develop if you venture into new, unfamiliar areas and we are certainly doing that in the digital world. This should suit all men who are often more interested in technology than women. I like to say 'adept or die' because you have to keep up with it now and I'm going to talk about that on Mondays."
16 January 2017 - 10:06
Goatfish says:
Interesting future 😀 .
I tend to be forward, eager for news, always have been.
But I've held on to my desktop computer very tightly. Even when it malfunctioned and my son reformatted and installed Linux, I have kept a tight grip on it. But Linux is what it is.
Now the boys got me to start using my nice new foldable touch laptop and then to connect to the keyboard! And wow, I love this.
So, I'll probably be wearing 3D glasses in the future, haha......
Ha de ♥
16 January 2017 - 10:17
Peter Bergström says:
Geddfish: Haha, I know you have a male gene in you because you like technology, haha. Many people are afraid of everything new because they don't know if they can handle it. We need to keep up now because otherwise it will be twice as difficult later. You have a good point about taking the younger ones to help and it is needed from time to time. Have a good day Gerd.
16 January 2017 - 10:27
Rantamor on the retina says:
I'm completely tech-free...unfortunately.
I am content to be the world's best toaster.
Press the button and see all the bread slices pop up toasted and ready.
Yep!
Then I have muttered and sulked when I "have" to change my phone or computer,
but Rantafar and the kids don't care, they walk around like it will be solved one day....
and it has worked out every time, and I don't understand what the family is talking about !!!!
Chug chug chug!!!
16 January 2017 - 10:51
BP says:
Thank you Peter! Now I know what to expect. I am not a technology nerd but am so happy with my laptop and iPhone... so far;-) The older you get, the less goes into the brain, so to speak.
But that new Folkabus - well, it really makes you want to have it. Delicious!
I didn't realise that Ryan Air is bigger than Norwegian. There you go. Now I boycott both Ryan and SAS. But it's still nice that SAS has recovered after some real crisis years and is now investing again.
16 January 2017 - 13:51
Ruth in Virginia says:
"not many years from now"
Let's see how it goes! Turns 89 in April.
Wondering if I'll be walking around with
3D glasses in the handbag and/or helmet on the hood.
🙂
16 January 2017 - 15:00
Peter Bergström says:
Rantamor on the retina: This must suit you perfectly, haha. Just point and wave in the air and still keep track of your flying saucers popping out of the toaster. You don't need a phone or a computer anywhere because you have them with you everywhere, so it all works out in time, haha.
BP: I find it easier when I have everything in one place, and swapping my phone for a pair of glasses is fine. I never got the chance to get a public bus, so I'm happy to jump on one of these. I have also flown SAS NEO and it was a perfectly fine aircraft with more legroom and less noise. When they also get high speed internet it will be great.
Ruth in Virginia: Of course you'll be walking around with slightly larger glasses. Not many years from now also means it's released in the US, so you can go out and buy it tomorrow. The first ones from Microsoft cost $3,000, but it will obviously get cheaper over the years, but feel free to shop and show us the others when you're in action."
16 January 2017 - 16:33
Lennart says:
Technology is evolving at a rapid pace.
Imagine how much our generation has experienced.
16 January 2017 - 17:44
Åsa says:
Thanks but no thanks! Over my dead body! 😉
16 January 2017 - 18:00
Peter Bergström says:
Lennart: I am also happy to have experienced so much in my life, and actually a lot of good things. I usually say that I have lived the best years ever.
Åsa: Haha, you are too funny. Maybe we don't have an alternative of what is offered and we want to pay bills, be online and watch TV. Not everyone needs to wear glasses 24/7, but rather take them out when you need to do something. We will see:-)
16 January 2017 - 18:37
Matts Torebring says:
I have a certain distance to when the technology professionals have their Christmas Eve. Our new private car, for example, I have to sit down and programme from the driver's seat. Which doors I want to open from the inside and which from the outside. I have to programme the tailgate so that I can put my foot under the car and it will open. This and much, much more. On the verge of being too much for those of us who are 7.0+.
16 January 2017 - 19:47
Role o Carina says:
Technology is advancing at a rapid pace, how much is needed?
Take care.......
16 January 2017 - 20:17
Peter Bergström says:
Matts Torebring: Haha, it sounds like you have a job. I think this technology makes it easier because it's really a touch screen. I can have several sub-pages up when I'm working and see them in full format around me. Then there are all the other nice things like not having to carry a mobile phone and I don't have to get neck injuries by looking down all the time. What a cool car you have from a tech nerd.
Rolle & Carina: It's about replacing and eliminating everything we consume, which is a huge win for the environment. Let's make it more efficient!
16 January 2017 - 23:27
Steel city anna says:
Sounds absolutely terrible, all of it. Maybe a new green wave I can jump on instead 🙂 I can't even handle having those 3D glasses at the cinema. I pay less for 2D and am so happy 🙂.
17 January 2017 - 3:18
Marina says:
Well, now I'm sitting here thinking about what I think... I know that development will come whether we like it or not, and when it does, we embrace it. It doesn't seem so very long ago that it was a utopia and one big fantasy, that one day you might have to "get out of your pyjamas" before calling someone, as there might be a picture on the phone... Or that in a mysterious future you might be able to sit at home and shop without going out... We know how that turned out 😉 .
But playing games with someone without seeing each other properly, that's where I feel there's a limit for me, even in a future vision. I'm going to save my honest games like that!
17 January 2017 - 11:05
Motorhome Helge says:
Oh dear, what will happen to those of us who are late adopters! I need a very long time to get used to certain technical developments. The other day we had a new car delivered with an automatic gearbox, only now, many people say! Yes, sometimes it takes time to go from something manual that works to something else.
PS in the 70's we also had a car with automatic transmission but it broke down during a trip to the mountains. Maybe we were burned!
It's a good thing we're overage and can put a smile on our faces for everything that comes our way... Time will tell what we'll learn.
17 January 2017 - 15:54
Deciree says:
So it is certain that development is moving forward. Sure, that's how it should be ... everything can't stop as it has been all along. But sometimes you get a little scared how fast it goes anyway with all the technology. But we are interested in technology anyway:) Thanks for all the other information it was interesting:) Hugs
17 January 2017 - 21:16
Peter Bergström says:
Steel city Anna: haha, yes, what to believe and think about the future really and what to wear. Maybe a chip for you in a lens? The only thing I know is that it comes like a rocket right now, so we'll see what you choose.
Marina: Right! that's how it was said! I think the idea is that you can play several games with each other if you want to, but preferably not with young people. You will probably be interrupted all the time with texts and phone calls. We will see how we adapt to everything that comes???
The motorhome Helge! I think it's a great attitude to take everything as it comes with a smile. Anything and everything can go wrong, but it all works out somehow.
17 January 2017 - 21:20
Christine - 29°. says:
Yes, soon you won't even need to travel, just wear a pair of "glasses" and stay at home. 😉 Development in all honour, but no I remain old-fashioned of me. 🙂
18 January 2017 - 8:49