Yesterday, Resia presented this year's travel trends 2018, as they released the annual Resia Barometer. What are the travel trends for the coming year and how do Swedes think about travelling? We present four trends and a number of travel patterns according to the report. What do you think about this? Do you recognise yourself?
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Trend 1: Inspiring accommodation and culinary adventures
Swedes are happy to pay for a good hotel with a central location, high standards and friendly staff. Interestingly, the younger age group spends more money on accommodation and food than the older age groups. So no backpacking here! Among middle-aged people, food and drink are more important than anything else, and overall we can conclude that the interest in food and wine holidays will grow even stronger.
- Our reflectionYoung Swedes are used to high standards and expect the same when travelling. Food and wine holidays ... yeah, we like that!
Trend 2: Disconnected and unplugged
You can read everywhere that exercise on the move is on the rise and that it's impossible to go on holiday without working WiFi. The Travel Barometer shows something completely different for 2018. More than half of Swedes say that they do not exercise at all when travelling privately. When asked what is most important when choosing a hotel, WiFi was ranked fifth compared to last year's second place. The Travel Barometer asks whether we have become tired of being constantly connected?
- Our reflection: We believe that the lack of prioritisation of WiFi is due to new roaming rules and the fact that people may take WiFi for granted.
Trend 3: Culture spotting on the rise
Swedes are more curious than ever to discover new cultures and countries. We are so curious that we prioritise lazy days at the beach for a visit to a remote village where we can meet the locals. People in the country's three largest cities are most interested in cultural experiences. People aged 35-50 deviate from the trend and are most interested in escaping everyday life and getting sun and warmth - perhaps this group simply has a tough life?
- Our reflectionDiscovering new places and learning about different cultures - that's probably what makes us want to travel!
Trend 4: Minibreaks 2018's hottest trend
There are weekend trips and there are trips that last a week or two, but what is it called if you are away for 4-5 days? According to Resiabarometern, this type of travelling is on the rise, which may be due to the fact that Swedes simply want to take a lot of trips in a year. If you travel in the middle of a week, rather than over a weekend, you can also find better prices. The trend can also be seen in the world of skiing.
- Our reflection: We recognise this with wanting to have time for several trips. For us, it is best to include weekends, but it can look different.
We dream of the Maldives - and book Gran Canaria
In addition to the four trends, Resiabarometern presents a number of top lists, and we can conclude, among other things, that what we dream of and what we book do not quite match. Swedes dream of luxury accommodation on pillars in the Maldives, Hurtigrutten, vineyards in Tuscany, Route 66 or Highway 1 in the USA and cherry trees in Japan. But what do we book?
The most booked charter holidays are Gran Canaria, Mallorca and Phuket. The most booked flights are Miami (often for a cruise), Bangkok and Phuket. The most booked countries are Spain, Greece and the USA.
More travel trends in 2018
Here are some more short and exciting travel trends for 2018 from the Travel Barometer:
- Greece becomes even more popular attracting new destinations such as Kanali, Papigo and Sivota on the Greek mainland.
- Scanian people spend the most money on travel in 2018. 17% of Malmö residents surveyed plan to spend SEK 20,001-30,000 per person on travel, while only 9% of Stockholmers plan to spend the same amount.
- Swedes are not intimidated of unrest in the world. 59% say they have not been deterred at all and 5% even travel more than before.
- Women and men dream differently - while men dream of driving a car in the US, women fantasise about paradise beaches in the Maldives.
- Experiencing nature at home is on the riseand the hottest is Hurtigruten. Even among young people!
- Cruises are more popular than ever, where you can choose from everything from the Mediterranean and the Caribbean to ... Hurtigruten!
- Adults are most annoying when travelling by planeespecially when they drop the back of their chair from time to time. Funnily enough, women are more bothered by children kicking the back of the chair than men are.
- More people are willing to pay extra for sustainable travel compared to before, and now the figure is up to 36 per cent.
- But Swedes do NOT want to travel to ... Turkey, Egypt or Russia.
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Ama de casa says:
Interesting reflections!
Wi-Fi is important, not least to "plan" your trip once you are in place or travelling. When we travel in Spain, we always have an "emergency solution" with us in case the wiffi at the hotel is missing (usually those hotels go away) or malfunction. In the worst case, you have to visit safe wiffi places such as McDonald's in the US. Well, yes. I'm definitely addicted to the internet 😀.
We have started doing more and more "weekend trips" (three days, two nights), although we usually schedule them for the weeks when most things are open. But we decide at short notice and the main factor that determines when we go is the weather forecast 🙂.
Not bad to do both Utah and Ronda in the same morning 😀.
09 December 2017 - 10:13
Helena says:
I can also admit that I am addicted to the internet, to say the least. With the new roaming rules, however, you can relax a little more and not get total panic haha 😉.
09 December 2017 - 12:18
Role o Carina says:
We like hotels with free Wifi, it's usually included in many hotels!
It is important to be connected in this social society 🙂 .
Happy Advent....
09 December 2017 - 11:55
Helena says:
Yes, it is included most of the time it seems! I would not voluntarily choose a hotel without wifi ...
09 December 2017 - 12:19
Towe says:
Nice to see you yesterday and glad you had time to try VR Helena 🙂 .
09 December 2017 - 13:12
Helena says:
Likewise! Yes, fun to try 🙂
09 December 2017 - 15:44
Eva - Living like Eva says:
I love culture spotting and just did a mini-break...so far I'm in. But I spend as little as possible on accommodation and would love to travel more in Russia. It's good to not be completely trendy 🙂 .
09 December 2017 - 13:19
Helena says:
I think I agree with you here Eva! I don't prioritise accommodation either (except possibly the location, which I think is important) and I would love to travel more in Russia 🙂 ).
10 December 2017 - 10:28
Travelsis says:
We recognise many of the points på☺️. Especially the one about taking weekend trips to new places because there is so much we want uppleva✈️. And the Maldives we would love to experience with our feet in the sand and swim in the turquoise sea?
09 December 2017 - 14:27
Helena says:
I wouldn't say no to a week in the Maldives either 🙂.
10 December 2017 - 10:30
BP says:
Like you and Ama, I am addicted to the internet and wifi is a must. You kind of have a blog to run, right;-)
Otherwise, I recognise myself in several points, including not spending a whole holiday like a beached whale on the sand;-)
The countries Swedes don't want to travel to - totally agree!
09 December 2017 - 15:54
Helena says:
But hey, you can't stop the blog just because you happen to be travelling? 😉 However, I myself would love to see more of Russia! (Can iofs agree that there are political problems, but it does in many countries so that's always a tricky discussion).
10 December 2017 - 10:32
Marina says:
Yes, there are some things I recognise. I'm definitely one of those people who opt out of better accommodation in favour of food and drink. I'm the kind of person who thinks that "I should just sleep in the hotel anyway". Wi-Fi at the hotel is good if it's available, but not a must. And yes, short trips are good and absolutely to experience things on holiday, which in itself may also include some sun and bathing.
09 December 2017 - 16:26
Helena says:
I agree with you that the hotel is mostly a place to stay. Sure, it's nice if it's a good hotel, but like you, I prefer to spend my money on food and drink.
10 December 2017 - 10:33
Mr Steve says:
If only I had been able to travel, I would have picked up on some of the trends. As a great friend of Greece, I am especially happy that Greece is back after its difficult years.
09 December 2017 - 18:11
Mr Steve says:
"for Greece to be", of course.
09 December 2017 - 18:14
Helena says:
Greece clearly seems to be moving forward again! And now it seems that more destinations are attracting Scandinavians, not just the "classic" ones.
10 December 2017 - 10:34
Annar says:
Hi, I promised a review of food from Fish marcet in Reykjavik. Unfortunately there was no time because my wife was very busy with family matters. She travelled this time because she became a grandmother. But I will keep my promise, I will come here and baptise the first weekend in March. Then I will book a table in advance. Have a nice and tasteful Saturday evening!
09 December 2017 - 18:44
Helena says:
I understand! Of course you have to prioritise your family when you are in Iceland, especially now that your wife has become a grandmother! Have a great time!
10 December 2017 - 10:35
Across the board says:
Interesting. We probably travel as we want and don't sit and complain that "this or that doesn't happen" Perhaps there will be a different way of thinking when you don't have to depend on work and to fit times, who knows?
09 December 2017 - 20:07
Helena says:
Yes, the job affects a lot what you are able to do, and at what times ...
10 December 2017 - 10:35
Ia says:
It's great that the trend to experience more than just beaches continues! There is so much to see in all destinations.
Wifi in the hotel is not crucial for me. It's so unimportant that I don't even check it when booking.
11 December 2017 - 16:00
Liniz Travel says:
Interesting!!!! Too bad I missed it 🙁 hugs
21 December 2017 - 22:52