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Blogging every day - some reflections

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I thought I'd write a few lines about blogging every day. Some people ask how on earth it is possible. Others blog every day themselves and perhaps understand in a different way. But how do you find the time? And what are the advantages and disadvantages?

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Blogging every day - past and present

In the past, it was probably even more common than today to blog every day. I remember reading advice from big bloggers, and then it was about blogging 3-4 times a day to "succeed". When you think about it today, it sounds almost insane, but you should probably see it in the light of the fact that blogging was something completely different at that time.

Maybe you can compare yesterday's blogging with today's Instagramming. You posted a picture and some thoughts about it, and that was that. No wonder some people managed to keep up the pace with several blog posts a day.

Nowadays, many bloggers focus on long, well-written and informative blog posts, which are more like articles, and it might be better to publish once a week or a few times a month. At the same time, there are still many "everyday bloggers" who like to share daily photos or musings. So, we are far from being alone in blogging every day.

Blogga varje dag - för- och nackdelar

Blogging every day - if you sometimes want to write long articles

Our blog has perhaps become something of a "middle ground". Sometimes we write long, elaborate articles, factual posts and guides, which of course take quite a long time to write. Other days we write shorter and more spontaneous reflections.

But if you want to write as long and elaborate as we do sometimes, how on earth do you have time to write every day? Well, I sometimes wonder that too, actually. I don't have a really well-thought-out strategy, but if I think about it, I still come up with some things.

On weekends, when I have more time, I write long articles, such as travel guides and factual articles. On weekdays, when I also work, I write reflections and things that don't take much time. If I know I'm going away one evening, I try to prepare by writing an extra post a few days in advance.

Blogga varje dag - eller inte

Pros and cons of blogging every day

There are obviously both pros and cons to blogging every day. One disadvantage is that it can be stressful. Another disadvantage can be that you don't have time to spend as much time on a post as you would like. But there are many advantages too!

One advantage is that you can always write about things that feel current, i.e. we can often write with a "here and now" feeling. I also feel that you get better contact with the readers when you write often, and the readers know that there is always something new to read. Another advantage, which at least I feel, is that I lower the requirements for everything to be "perfect". Good enough must simply apply.

Can't you have ready-made articles for unexpected occasions?

Some people ask if we usually have pre-written posts in stock that we can publish when it's convenient. I know some bloggers who work that way, and I think that it sounds like super smart. Unfortunately, I don't really work that way, it seems.

I have sometimes had the ambition to write some "buffer posts", but it never really works. Firstly, I don't really know when to find the time to write those "extra posts". Secondly, I think it is so unmotivating to write if I don't know that I'll be able to publish soon.

I will probably continue writing the night before, or at best two nights before. If there are no problems sometimes? Well, sometimes I mess things up a bit. Yesterday, for example. I suddenly realised that we were going to a meeting and an event in the evening and that it would be late. But I had forgotten to write something ... So what did I do? Well, I wrote this little reflection about blogging every day.

Blogga varje dag? - höstbild

Do you also blog? How often do you think it is appropriate to write? And if you don't blog yourself but read blogs, do you think it matters how often the blogs you read are updated?

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