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World's best hotel concept and increased interest in Sweden

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We wish all readers a great Monday and week! This week's travel news includes train journeys, sustainability and the world's best hotel concept. We also find out what potential foreign tourists to Sweden are googling when it comes to tourism in Sweden.

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SJ introduces new ticket for flexible commuting

The flexible way of working that has been developed through teleworking also means that new travel patterns are being created. To offer commuter tickets that better meet these new needs, SJ has developed a discounted ticket that entitles the holder to 20 single journeys for 90 days, in the Mälardalen region and with Tåg i Bergslagen. The ticket is purchased at a discount of approximately 20 per cent compared to the price of 20 single journeys. Students have an additional 15 per cent discount and pensioners have a 10 per cent discount on the starting price.

Photo: Stefan Nilsson / SJ AB

Viking Glory has passed the Suez Canal and is on the Mediterranean Sea

Recently, Viking Line's new flagship Viking Glory travelled through the Suez Canal to the Mediterranean on its way to its home waters in the Baltic Sea. The journey through the Suez Canal was completed in eleven hours with Captain Ulf Lindroos at the helm. Bringing Viking Glory home is a challenging and unique task for Mr Lindroos and his crew of 40 men. Time on board has been spent exploring the ship and its advanced technology. At the beginning of February, Viking Glory is expected to arrive in Turku. She will start the Turku - Stockholm service on 1 March 2022.

Sustainable tourism of the future to be developed in Rhodes

TUI in partnership with the Greek government announces that Rhodes will be the place to develop the future of sustainable tourism in what is called "The Rhodes Co-Lab". It is the first project in the world where a destination of this size is embarking on its own transformation to become more sustainable in such a comprehensive way. The Rhodes Co-Lab's work is based on co-operation and exchange - not just with the local tourism industry, but with the industry as a whole.

Turkey signs global agreement for sustainable tourism

By signing an agreement with the Global Sustainable Tourism Council, the Turkish tourism industry will accelerate its efforts to make Turkey a sustainable destination by international standards. The first step is to establish the criteria for the programme and to train monitoring bodies for the process. At the end of the process, Turkey will also meet the objectives of the Paris Agreement, which it signed at the end of last year.

Pater Noster named best hotel concept in the world

Father Noster outside Marstrand is named the world's best hotel concept. In competition with luxury hotels from all over the world, the 154-year-old windswept lighthouse residence wins gold in the prestigious AHEAD Global Awards. AHEAD Awards, the Awards for Hospitality, Experience and Design, is the international hotel and hospitality industry's most important competition, recognising the most innovative projects in each continent and globally.

Father Noster, photo: Erik Nissen Johansen

International interest in Sweden as a travel destination increases - despite pandemic

International travel-related Google searches about Sweden have increased despite the pandemic. In the countries where Visit Sweden actively markets Sweden as a destination, the number of travel-related Google searches about Sweden has increased by just over 8 per cent in 2021 compared to 2019. The potential foreign tourists google the most:

  1. natural phenomenon
  2. Outdoor recreation and nature reserves
  3. Adventure and outdoor experiences
  4. Amusement parks
  5. Restaurants

Reflection of the week

More and more countries and destinations are realising that they have to work with sustainability to be part of the market, which is of course a good thing. The Pater Noster hotel so Fine!

Did you miss the last travel news? Read the Sweden on top list and zoo closes

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