Holiday trends - and how Swedes choose their holiday destinations

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We are now back home in Sweden, after an incredibly exciting week in Uzbekistan. We will tell you more about this, as soon as we have time! In the meantime, we offer travel news from the past week.

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New survey: Health and well-being the holiday trend of the year

Ahead of this year's summer planning, it is clear that health and well-being are in focus, according to a recent Sifo survey from Göta Canal. The growing health trend is also reflected in what Swedes plan to do this summer. One in three is planning an active holiday in nature, which is slightly more than those planning a holiday abroad.

Uncertain world situation drives Swedes' choice of travel destinations

Unrest in the world does not reduce the Swedes' desire to travel, but it does have an impact on the choice of destination and type of trip, according to the travel agency Tickets Sifo survey. The most important factor when choosing a destination is that it is safe and secure, said 40 per cent, closely followed by the price of the trip and the availability of direct flights - three travel trends that clearly reflect our time.

FlixBus launches low-cost airport transfers from multiple locations

Just in time for summer, FlixBus is launching two new routes to Arlanda Airport with daily departures between Stockholm - Arlanda and Örebro - Arlanda, via Västerås and Enköping. Ticket sales have started and the premiere tour departs from Stockholm Central Station and Örebro Travel Centre on 6 May. The price is SEK 79 one way from Stockholm and from SEK 179 from Örebro. Tickets are sold on the FlixBus website, in the app, on board the bus, in ticket machines (Cityterminalen and Arlanda) and at 7-Eleven and Pressbyrån.

Tallink Silja Lines launches "summer picnic"

Tallink Silja Line launches a new buffet menu with the theme table "Summer Picnic". The new menu includes everything from the traditional buffet classics from the entire Baltic Sea region to completely new and exciting flavour combinations. The new buffet menu is served on all the company's cruise ships operating on the Estonia-Sweden, Finland-Sweden and Estonia-Finland routes. Of the 124 dishes on the menu, approximately 30 per cent are vegan.

New Moomin Arabia pop-up shop at Arlanda

Moomin Arabia, in collaboration with Moomin Characters, has opened its second Swedish store in the form of a pop-up in Terminal 5 at Arlanda. It offers airport travellers a unique range of Moomin products - everything from the beloved porcelain to various accessories, clothes, toys and books. Moomin Arabia's pop-up shop is located in gate area E in Terminal 5 and will be open throughout 2024.

More people visit the High Coast throughout the year

The High Coast is still going strong, according to new official accommodation statistics. The destination recorded 684,200 guest nights in 2023, which is similar to the figures for 2022 (687,683). One difference is that the destination is growing outside the high season, which is in line with the destination's strategy to become a year-round destination. Since 2019, the number of national visitors in High Coast increased by 12 per cent, while the number of foreign visitors increased by 11 per cent.

Hotels.com launches "National Minibar Day"

Hotels.com inaugurates the first National Minibar Day 80% of Swedes like to take something from the minibar and 6 out of 10 say this is the first thing they check in their hotel room. Every second Swede remembers being told as a child never to touch the minibar, and as adults, one in three consider the minibar a luxury part of their hotel stay. One in four admit to taking something from the minibar and then putting the corresponding product back from a supermarket.

Reflection of the week

The holiday trends are in time it feels like! Interesting by the way with cheap flight transfers. Nowadays, we usually book a car from Bolt when we go to or from Arlanda, because it is affordable (especially when you are two) and easy. But alternatives are good!

Did you miss the last travel news? Read the How to maximise your holiday - and why Swedes want to travel by motorhome

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