So, where are Swedes travelling this summer? And which Nordic road trips are most popular? Maybe we can answer that this week. It's Monday again, and travel news on FREEDOMtravel!

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Norwegian launches six new routes

Norwegian is launching six new routes for winter 2024/2025. From Stockholm Arlanda, the new destination will be served Hurghada in Egypt, and Agadir in Morocco and Dubai. From Gothenburg Landvetter, Norwegian will serve Tenerife, as well as the new destinations Hurghada in Egypt and Marrakech in Morocco.

Where Swedes are travelling this summer

80 days before departure, prices start to fall, and then go down more and more the closer you get. This is according to recent statistics from Sistaminuten.se. But there is a caveat. The single biggest factor influencing whether there will be a rush for travel or not is the weather. The cheapest times to travel are before schools end and after they start again. May, October and November are cheap travel months. Top 10 travel destinations this summer:

  1. Crete/Chania
  2. Antalya
  3. Majorca
  4. Rhodes
  5. Barcelona
  6. Samos
  7. Larnaca
  8. Lefkas
  9. Split
  10. Burgas

More people visit SalzburgerLand - SAS opens direct route

Swedes have taken an interest in Austria's SalzburgerLand in the summer, with hiking, cycling and relaxation. Between the summer season of 2022 and 2023, the number of Swedish visitors increased by 7.6%. SAS is now launching a new direct route between Copenhagen and Salzburg. Already last summer Snälltåget launched direct trains from Malmö to Austria and this year, departures from Malmö will continue every Saturday at 13:07, with arrival in Salzburg the following day.

Mountain hike in the Hochkönig region. Photo: SalzburgerLand Tourism

Art is now presented in ICEHOTEL 35

Icehotel turns 35 this winter. The international design competition is now over, and out of 114 applications from 40 countries, the jury has selected 27 artists from 13 countries. The creation of the seasonal part of the hotel will begin as soon as the snow has settled. The artists will then gather in Jukkasjärvi, as is tradition, to work with the construction team, ice production, art support and a lighting team to create and design the 3,000 square metre seasonal hotel made entirely of snow and ice.

Most popular roadtrips in the Nordics

Motorhome and caravan dealer Forsbergs Fritidscenter, in collaboration with Kantar Sifo, has investigated which road trips in the Nordic region are the most attractive. At the top of the list, with 23 per cent, is the Trondheim - Bodö route, which offers outstanding nature. Here is the full list:

  1. Norwegian Coastal Road (Kystriksveien): The coast of Norway from Trondheim to Bodø, with fjords and mountainous landscapes (23 %).
  2. Norwegian Trollstigen (Trollstigvegen): Winding mountain road through Trollstigfjellet, with views and nature experiences (13 %).
  3. Swedish High Coast Trail: Through the dramatic landscape of High Coast (11 %).
  4. West Coast Road in Sweden: From Gothenburg to Strömstad, with fishing villages and beautiful archipelago (9 %).
  5. Norwegian Atlantic Road (Atlanterhavsveien): Coastal route along the west coast of Norway, with dramatic views of the Atlantic Ocean (9 %).
  6. Route 17 through Lapland: Through Lapland, with beautiful mountains, forests and rivers (7 %).
  7. Danish coastal road: Around Jutland and Funen, with charming villages and historic sites (7 %).
  8. Swedish Baltic Sea motorway (E22): Along the east coast of Sweden from Malmö to Norrköping (4%).
  9. Finnish Archipelago Road: Through Egentliga Finland, along the beautiful Finnish archipelago (2%).
Beautiful at Bodö in Norway

Hotels.com launches the "Perfect Places 2024" award

Hotels.com launches an award based on how hotels treat their guests. The award is the first of its kind to recognise hotels that rank in the top % on the Hotels.coms app. Unlike other rankings, "Perfect Places" is based on a data-driven methodology that evaluates how hotels treat their guests. Around 1,000 adult Swedes who travel and stay in hotels in their spare time were surveyed. Here are some of the hotels on the list:

  • Hotel Chinzanso Tokyo, Tokyo, Japan
  • Ohla Barcelona, Barcelona, Spain
  • Palácio Ludovice Wine Experience Hotel, Lisbon, Portugal
  • Hotel das Cataratas, Foz do Iguaçu, Brazil
  • The Standard London, London, United Kingdom
  • Villa Dagmar, Stockholm, Sweden
  • The Wood Hotel, Skellefteå, Sweden
  • Hotel Reisen, Stockholm, Sweden
  • Hotel Pigalle, Gothenburg, Sweden
  • Ystad Saltsjöbad, Ystad, Sweden
Ystad Saltsjöbad, Ystad

New exhibition at Sofiero Castle

In the 2024 season, visitors to Sofiero can go on adventures in the enchanted landscapes of the imagination, with Astrid Lindgren's works as their companions. The brand new exhibition "Astrid Lindgren - Landscape of the Imagination" opens in Sofiero on 5 June and runs until 28 September. In 2020, Johan Egerkrans was commissioned to illustrate the new edition of "Mio min Mio". Several of his fantastic pictures are on display in the castle. In addition to the exhibition in the castle, visitors can take part in activities on the same theme in the castle park.

Reflection of the week

Nice to see a list of popular road trips! It's no surprise that Norway and northern Sweden are popular. We really want to give a shout out to Finland, which is not only beautiful but also a little less crowded!

Did you miss the last travel news? Read the Holiday activities, mountain experience and Sweden's 5-star campsites

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