Holiday worries - and the most hashtagged places in Sweden

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It's Monday again, and as usual that means travel news here at FREEDOMtravel. This week it's a mixed bag. Among other things, you can read about what worries most before the holiday, and about which places in Sweden have received the most hashtags on Instagram.

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Midsummer at First Camp broke all previous records

First Camp, Scandinavia's largest camping chain, is pleased to announce that this year's midsummer celebrations was the best ever. The 47 comparable destinations in Sweden hit an all-time high with an increase in accommodation revenue from overnight guests of 4 per cent compared to 2023 and just over 2 per cent compared to the previous peak from 2022. Midsummer was a success in several parts of the country and, above all, the demand for cabins stood out at First Camp.

Interest in combining camping and cycling is growing rapidly

I Sweden There are plenty of shorter or longer cycle routes and bike parks that all have one thing in common - they are neighbours to good campsites. This is something that the Camping.se website can clearly show. Visits to their pages on accommodation along cycle routes have increased by 33 per cent compared to last year. The sites about bike parks have also had a real boost in interest with 77 per cent more page views in the same measurement period. This is reported by the National Association of the Caravan and Motorhome Industry.

What Swedes worry about when they go on holiday

According to a new Sifo survey by the travel company TUI, one in three Swedes is worried about getting sick while on holiday abroad. Above all, it is the younger travellers (18-34 years) who worry most about potential problems before a trip abroad. Only 9% of younger travellers say they are not worried about anything at all, compared to 16% of older travellers (aged 56-79). Top 5 - what Swedes worry about before going on holiday:

1. Getting sick on holiday (35 %)
2. Bad weather (24 %)
3. Safety at destination (19 %)
4. Spending too much money (16 %)
5. Flight delays (15 %)

The most hashtagged places in Sweden

With over 600,000 hashtags, #gamlastan is Sweden's most tagged place on Instagram. The language platform Preply has investigated which 20 places in Sweden have received the most hashtags up to May 2024. The vast majority are well-known Swedish landmarks, but there are actually some slightly more unexpected places that are on the list. Top 5 Instagram-friendly places

1. #gamlastan (600 000 hashtags)
2. #are (500 000 hashtags)
3. #visby (450 000 hashtags)
4. #liseberg (350 000 hashtags)
5. #skansen (310 000 hashtags)

Norwegian launches direct flights to Skellefteå

Norwegian continues to develop its route network and is now launching direct flights between Stockholm Arlanda Airport and Skellefteå Airport. The rapid growth means that there is a great need for more direct flights to the region. The direct route between Stockholm and Skellefteå will operate five days a week from 28 October 2024.

Öland motorhome brochure now available in five languages

With a growing interest from motorhome enthusiasts, Ölands Besöksnäring AB has expanded its brochure to include five languages (Swedish, English, German, Danish and Dutch). "Motorhome on Öland - your guide to a wonderful motorhome holiday on the island of sun and wind" tells you what to consider when visiting Öland by motorhome! The brochure is available available digitally in all five languages. For those who prefer a physical copy, the brochure is available in print in English, German and Swedish.

More people choosing a healthy and active holiday

Ahead of this year's holidays, health and well-being have become more important for one in three Swedes. This is according to a new Sifo survey from Göta Canal. The results show that a healthy and happy holiday has become increasingly important to many Swedes, with 37% saying it is more important this year than last. Here you can see the percentage of people who answered yes to the question "Do you plan to do any of the following on your holiday?"

• Camping, cycling, hiking, boating holidays - 35 %
• Travelling abroad - 34 %
• Bilsemestra - 30 %
• None of the above - 23 %
• Don't know - 11 %

Reflection of the week

Interesting that young people worry more about holidays than older people! What is the reason for this? Higher demands, greater expectations, less experience...? What do you think?

Did you miss the last travel news? Read the Favourite countries for camping, best places to eat and most Googled beaches

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