At FREEDOMtravel.se, we have more than 4,500 travel reports, and every day we publish a new article on travel destinations or other travel-related topics. We have reviewed the statistics for 2024, and can now reveal which destinations have been most popular to read about during the year.
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Most popular destinations on FREEDOMtravel
What is read most on FREEDOMtravel? Reading is of course influenced by what is published, but since many of the readers Google their way onto the site, reading is also largely driven by people's search behaviour.
To find out what was most read on FREEDOMtravel in 2024, we looked at the 100 most read stories of the year, according to Google Analytics, and categorised them by country and destination.
Most popular destinations in Sweden
New for this year is that Öland has risen to number 1 among popular holiday destinations in Sweden. Stockholm is stable in second place and Smögen has moved up from tenth place to an honourable third place. The figure in brackets indicates the position in 2023.
- Öland (6)
- Stockholm (2)
- Smögen (10)
- Helsingborg (3)
- Orust (NY)
- squid (9)
- Ystad (NY)
- Gränna (1)
- Falkenberg (5)
- Lund (NY)
Most popular destinations outside Sweden
When it comes to destinations outside Sweden, European destinations are the most popular, with Germany continuing to top the league. For the first time, a country outside Europe has climbed up the list. We travelled to the Philippines for three months in 2023, so there are many stories about this country. The number in brackets indicates the ranking in 2023.
- Germany (1)
- Czech Republic (4)
- Croatia (3)
- Poland (2)
- Italy (7)
- Hungary (6)
- Philippines (NY)
- Albania (NY)
- Cyprus (NY)
- Belgium (8)
Some thoughts on the lists...
There are several factors that influence which destinations make the lists, such as which destinations we have written about during the year, which destinations we have written about extensively in the past, which destinations have been written about in the media and how many other people have written about the destinations.
That Albania The higher ranking, despite the fact that it has been a long time since we wrote about the country, may be linked to the fact that the media highlighted Albania during the year, which in turn led people to Google more about Albania.
That Germany We are not surprised that Germany is the (fairly unchallenged!) number one foreign holiday destination. On the one hand, we have written many reports on German destinations and on the other hand, travelling in Germany is very popular, not least among motorhome travellers.
Among the destinations in Sweden we can say that both Öland and Stockholm are popular destinations - and we have several reports on these places.
Otherwise, we might have expected to see Dalarna on the list (Dalarna got so many likes on Best 9!), but as we visited Dalarna this year, the reports were not available until relatively late in the summer. Maybe Dalarna will be on the list next year?
How many of the destinations on the lists have you visited? Are there any you are particularly curious about?
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English (UK) 
Svenska 
Deutsch 
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Polski
Madde says:
It's always fun to read about different places you can visit. Sometimes you find little gems that you never thought would be so good.
07 January 2025 - 7:13
Helena says:
Yes indeed, there are many places that are not so famous, but are still surprisingly beautiful!
07 January 2025 - 12:16
Snows says:
Right now I'm most curious about Gotland, which is not on the list, so I'll probably go there this year.
I'm glad that Germany is number one. For many, it's just a transport route to get south, but the country has a lot to offer.
07 January 2025 - 9:07
Helena says:
We are also keen on Gotland, but don't think it will happen this year either unfortunately ... (The fact that Gotland is not on the list is because we have no reports about Gotland.)
07 January 2025 - 12:17
Ditte says:
Great list! And great to see what you've been paying attention to.
In Sweden I have visited the destinations you have listed here. For my personal part, it is difficult to choose. I am very fond of the High Coast but it was not on this year's list. Likewise Hälsingland, which was not included either. As for other countries, I have visited those you have except Albania.
07 January 2025 - 9:14
Helena says:
Yes, I missed the High Coast on the list ... We have been there and written a lot, and we really like this area. One explanation why it is not on the top list may be that there are so many reports about the High Coast on the internet, i.e. the "competition" for readers is great.
07 January 2025 - 12:19
Eval8 says:
Lund? I thought that was unexpected!
07 January 2025 - 9:38
Helena says:
Yes, it's a bit unexpected, agree ... One explanation may be that we have an extensive report on Lund, and that those who want to read about Lund may simply end up with us 😉
07 January 2025 - 12:20
Monnah says:
Sweden is an incredibly beautiful country and I think you get wonderful experiences wherever you go.
07 January 2025 - 10:39
Helena says:
I agree, there are so many beautiful places in our country!
07 January 2025 - 12:21
Yossu says:
As for outside Sweden, I have visited all countries except Belgium, the Philippines and Poland. Of them, Poland attracts me the most. I dream of going to Krakow and going to the Christmas market.
Albania has been highlighted a lot in 2024. I visited the country many years ago but it didn't appeal to me.
07 January 2025 - 12:53
Helena says:
Poland is a very nice country that has a lot to offer! Interesting that you didn't like Albania! We travelled through the country by motorhome in 2015 and found it beautiful and people friendly. Maybe not as charming cities as in some other countries...
07 January 2025 - 17:22
BP says:
What is strange is that most destinations both within Sweden and Europe return every year in different measurements. Thinking especially of Gran Canaria which is almost always at the top.
I can understand to some extent why Öland is number one, but it is surprising that Gotland is not included at all.
07 January 2025 - 13:46
Helena says:
Yes, Spain and Gran Canaria are extremely popular among Swedes. The fact that Gotland is not included is simply explained by the fact that we have not written about Gotland, so there are no reports to read ...
07 January 2025 - 17:25
bmlarstravellingblog says:
A little fun to see where the searches end up, no big surprises, maybe in that case that Spain is not on the list. Of the countries we have visited most but not Albania and the Philippines. of the Swedish destinations we have visited all but Helsingborg we have almost only passed. Of course, some tourist destinations like Gotland are missing as you have not written about it. We have decided to spend just over two weeks there now in May and although we have been there on several occasions, we thought we would now take it easy and really enjoy and explore the beautiful island.
07 January 2025 - 16:44
Helena says:
The fact that Spain is not on the list is probably explained by the fact that our reports are quite old, and not always great ... 😉 Great that you are planning for Gotland! It's on our list too, but it probably won't be this year ...
07 January 2025 - 17:27
Anette Nilsson says:
Interesting reading. We haven't checked our blog for the most read this year. We'll have to do that, I realise now. What we find is that everything that has to do with motorhomes makes our statistics increase. Not surprising perhaps because we write about how we travel with the motorhome. But now I got so curious about our own statistics that now I have to check 🙂
07 January 2025 - 18:40
The Adventure of the Future says:
Intressant, verkligen. Givetvis så är det så det fungerar som du skriver, det beror mycket på vad man har skrivit om och vad som sedan händer utifrån det. På sätt och vis så är ni influencers, ja, vi alla blir det som är med offentigt på något sätt. Statistik är spännande men inte allomfattande alla gånger. Elva städer och länder har jag varit till på listorna, allt som allt.
07 January 2025 - 20:01
4000mil says:
Intressant med den svenska listan. Det har jag inte tänkt på att kolla upp själv. Men kanske gör det nästa år. 😊👍
07 January 2025 - 22:18