Supercamping, Stockholm at the top and how travelling will be in 2030

It's Monday again! As usual, that means travel news here at FREEDOMtravel, and as usual we've picked out the most interesting in this week's crop of travel, camping and tourism press releases.

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Daftö Resort has been rated highly by German ADAC

Recently, Daftö Resort in Strömstad as one of the highest rated campsites in Europe in 2024 by the German ADAC, Europe's largest car owners' organisation. This means that Daftö will continue to be a Superplatz in 2025. It is the opinion of the organisation's 21 million members that determines which destinations will be awarded the title of Superplatz with a maximum rating of five stars. Daftö is the only destination in Sweden to receive this honour.

Stockholm among the world's top destinations in 2025

With the offer of both archipelago and city pulse, the Stockholm has established itself as one of the world's most sought-after travel destinations in 2025. "It reinforces our position as a global destination for culture, innovation and quality of life," says Caroline Strand, Deputy CEO of Stockholm Business Region. Here are some of the latest honours:

• National Geographic: Stockholm on the list of the world's top 25 travel destinations in 2025.
• New York Times: Stockholm ranked 36th on the list of "52 places to go in 2025".
• Forbes: 5 reasons to visit Stockholm in 2025, where they mention new hotels, hiking in the archipelago and more.
• CNN: Stockholm on the "Top 25 Destinations for 2025" list.
• The world: Stockholm on the list of one of the best places to visit in 2025.

Torrlägg Öresund lifts contemporary art in the Sound

The anniversary year 2025, when Malmö Konsthall turns 50, begins with the exhibition Torrlägg Öresund. The exhibition brings together fourteen artists from both sides of Öresund and explores the region as a site of socio-cultural, ecological, technological, economic and political intertwining. The exhibition opens on 8 February.

SkiStar makes its biggest lift investment ever

After a fantastic start to the winter season with 99 per cent occupancy, SkiStar continues to create memorable mountain experiences. The company is now investing in a new state-of-the-art gondola - the largest single lift investment in both Trysil's and SkiStar's history, which will take skiing to new heights. The new gondola, which will be 2,460 metres long with an investment framework of NOK 200 million, will be built by next winter.

Apollo reports tripled sales from Norrköping

Last year, Apollo launched an expanded programme from Norrköping Airport for summer 2025. In addition to continuing the popular direct route to Preveza in Greece, the tour operator also launched trips to Crete and added Karpathos as a brand new destination. Already, summer sales have tripled compared to the same time last year.

New season of streaming hit boosts Swedish searches for South Korea

After the highly anticipated premiere of season two of the South Korean
dystopian survival series, Hotels.com has seen a dramatic increase in searches for South Korea and Seoul, indicating the show's impact on travel. Swedish searches for South Korea and Seoul have increased by 55% and 30% respectively since the programme aired. Seoul has many great hotels. of which the following are the most searched for:

1. Hotel Naru Seoul MGallery Ambassador
2. voco Seoul Myeongdong, an IHG Hotel
3. Mondrian Seoul Itaewon
4. Sofitel Ambassador Seoul Hotel & Serviced Residences
5. Grand InterContinental Seoul Parnas, an IHG Hotel

momondo predicts travel in 2030

By 2030, sticking to one destination will be a thing of the past, and combining multiple destinations in one trip will be a thing of the future. That's the prediction of hotel and travel search site momondo, which is launching its first WTF What the Future Report - which reveals eight predictions for travel by 2030, as well as an out and in list:

• AI agents - Virtual assistants are predicted to help with everything from rebooking flights to finding hidden deals.
• Jumping between cities - Travellers will plan stop after stop after stop.
• Vitamin T - Travellers are looking for destinations that promote health, such as swimming pools, spas and fitness facilities.
• Book directly in the feed - Social media is expected to act as a new, modern booking platform.
• Virtual adventures - Holographic concierges, 4D tours and virtual hotel tours before arrival await.
• Low-intensity travel - Concerns about over-tourism and carbon footprint are influencing informed choices and new destinations.
• Spiritual side missions - The soul comes into focus, for example with silent retreats or genealogy adventures.
• Disloyalty programme - Travellers will only settle for the best deal, even if it means jumping between different brands.

Don't miss to answer our survey!

Our survey - for the opening of the FREEDOM Xplore travel agency - is still live. We have received quite a few responses already, for which we are humbly grateful, and we hope to receive even more by the deadline of 30 January. As a thank you for responding, you will receive a £200 credit to buy a travel experience - and ten winners will receive a further £400 (i.e. £600 in total) credit. You can find the survey here!

Reflection of the week

By 2030, we'll apparently be using AI agents, booking directly in the flow, discovering brand new destinations and hopping between cities at full speed. Maybe we will? At the same time, it feels like a contradiction to the travel trends 2025 talking about sun and beach holidays, safety and security.

Of course, it is always difficult to predict the future, and one thing that will come into play is the world situation. Another development that will be interesting to follow is digital development combined with people's demand for human encounters and genuine experiences.

Did you miss the last travel news? Read the Opera on library cards and travel trends for 2025

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