This is what the reader survey shows - for our upcoming travel agency

We've now gone through all the responses from the reader survey about our upcoming travel agency. Wow, how exciting! We've received some very valuable responses, and we thought we'd share the results with you.

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Reader survey for our upcoming travel agency

So we are starting up a travel agency, FREEDOM Xplore, together with our partner Your Brand Travel. The focus will be on unique hand-picked travel experiences, both in Sweden and abroad, both for those travelling by motorhome and for those who want to stay in a hotel/guesthouse/cottage.

Of course, in order to know what to invest in, it is very important for us to know what there might be a demand for. That's why we conducted a survey, and now we present the results!

How interested are you in the following types of packages?

We asked, "How interested are you in the following types of packages?" and you could answer with a number between 0 (=not at all interested) and 5 (=very interested). When we looked at the average score, the option "Guided group tour with Peter and Helena" received the highest average score.

Most interesting package types - by average score

1. Guided group tour with Peter and Helena (3.3 points)
2. Day trip in Sweden (3.0 points)
3. Experience Europe + accommodation (3.0 points)
4. Experience in Sweden + accommodation (2.7 points)
5. Experience outside Europe + accommodation (2.7 points)
6. Experience in Sweden + caravan park (2.5 points)
7. Experience in Europe + car park (2.4 points)

However, looking at the average does not tell the whole story. The package types that include a caravan park scored lowest on average (presumably because those without a motorhome answered "0") but when we looked at which package types scored the highest proportion of 5-pointers - these were the packages that came out on top!

Most interesting package types - by share of 5-point scorers

1. Experience in Sweden + car park (32 %)
2. Experience in Europe + car park (32 %)
3. Guided group tour with Peter and Helena (31 %)
4. Day trip in Sweden (26 %)
5. Experience in Europe + accommodation (26 %)
6. Experience outside Europe + accommodation (20 %)
7. Experience in Sweden + accommodation (17 %)

What should we be like as a travel agency, so that you will want to recommend us?

We chose to ask the open question "How should we be as a travel agency, so that you want to recommend us?" Wow, how exciting! We received a lot of wise and good answers. Here are some examples:

How interested are you in the following experiences?

We asked "How interested are you in the following experiences?" and gave a number of pre-determined options, where you could answer a number between 0 (=not interested) and 5 (=very interested). When we looked at average responses, 'nature experience' came out on top, closely followed by 'food and drink' and 'culture and history'.

Most interesting experiences - by average score

1. Nature experience (3.8 points)
2. Food and drink (3.6 points)
3. Culture and history (3.5 points)
4. Adventurous experience (3.2 points)
5. Guided theme walk (3.2 points)
6. Unique accommodation (2.8 points)
7. Animal tracking (2.8 points)
8. Boat trip (2.7 points)
9. Spa and wellness (2.6 points)
10. Birdwatching (1,5 points)
11. Skiing (1.3 points)
12. Fishing (1.2 points)

We also looked at which experiences received the highest proportion of 5-point scores, and the same three experiences came out on top, albeit not in exactly the same order.

Most interesting experiences - by percentage of 5-point scorers

1. Nature experience (51 %)
2. Culture and history (44 %)
3. Food and drink (37 %)
4. Adventurous experience (29 %)
5. Spa and wellness (25 %)
6. Unique accommodation (22 %)
7. Animal tracking (22 %)
8. Guided theme walk (20 %)
9. Boat trip (17 %)
10. Fishing (9 %)
11. Skiing (7 %)
12. Birdwatching (7 %)

Are there any other experiences you are interested in?

Since the answers were predetermined, we naturally wanted to know if there were any other experiences that you might be keen on. We received lots of exciting suggestions and ideas. You can see some examples here:

How interested are you in packages to the following locations?

We also asked "How interested are you in parcels to the following locations?" and again you could answer with a number between 0 (=not interested) and 5 (=very interested). We can say that the answers were quite spread out between the different options, but when we looked at the average numbers, "northern Sweden" came out on top, followed by "southern and central Sweden" and "destinations in Europe that can be reached by ferry".

Most interesting places - by average score

1. Northern Sweden (3.4 points)
2. Southern and central Sweden (3.2 points)
3. European destinations accessible by ferry (3.2 points)
4. Exciting destinations around the world (3.2 points)
5. Destinations in Europe that can be reached by own car/caravan (3.1 points)
6. Destinations in Europe accessible by direct flight (2.9 points)
7. Destinations in Europe accessible by plane + train/bus (2.4 points)

Again, we can say that this way of looking at the figures does not give the whole truth. When we looked at the places that scored the highest proportion of 5-pointers - it was instead "destinations in Europe that can be reached by car/caravan" that came out on top.

Most interesting places - by percentage of 5-point scorers

1. Destinations in Europe that can be reached by own car/caravan (39 %)
2. Exciting destinations around the world (34 %)
3. Northern Sweden (32 %)
4. Destinations in Europe accessible by direct flight (27 %)
5. Southern and central Sweden (26 %)
6. Destinations in Europe accessible by ferry (19 %)
7. Destinations in Europe accessible by air + train/bus (12 %)

What is your favourite time of year to travel?

We also asked "What is your favourite time of year to travel?". The answer was one or more of the four seasons. Autumn and spring were the most popular, but the differences were not very large.

1. Autumn (70 %)
2. Spring (68 %)
3. Winter (63 %)
4. Summer (60 %)

A big THANK YOU!

We would like to say once again: A big THANK YOU to you who took the time to answer the survey! The result is very valuable to us! Everyone who responded will receive SEK 200 in credit to use when buying an experience and 10 people will receive a total of SEK 600 in credit. We will email this out in connection with the opening of the travel agency, which will happen in the spring!

Our thoughts on the survey results

Now that we have gone through the responses, I think we can say that many of our thoughts have been confirmed. In other words, the answers we have received make us feel that we are on the right track. At the same time, we have received a lot of new ideas, which we will really take advantage of!

As for guided group trips with us as guides, this is high on our wish list, but it will take time to plan for and tie together, so it will be a while before we can offer that type of trip. But hang in there, we have our sights set on this!

Otherwise, we will continue to work to put together nice, exciting and unique packages - and we will always keep your answers in mind!

We will also be thinking a lot about the other bits, that is, how to become a good travel agency that people want to recommend to others. It is of course challenging to achieve everything on the "wish list", but it has become clearer to us what we should work with and what we should aim for.

A big THANK YOU for your input and THANK YOU for joining us on this adventure!

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