How is our upcoming travel agency coming along? We're working very hard on it at the moment, so we thought we'd tell you a bit about how it's going, and what we're planning. You could say that it is both ant steps and elephant steps ...
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Our plans for the travel agency
Our upcoming travel agency, FREEDOM Xplore, will focus on experiences. It can be short swimming holidays or exotic adventures in faraway lands, but whatever the location, the packages we put together will revolve around an experience.
The idea is that we start from all the travel experiences we have (and will acquire) and simply pick out the gems. You could say that we want to pick the cherry on the cake and find things that we genuinely believe in and can stand behind, based on our personal experiences. The starting point is to focus both those who want to stay in a hotel/guesthouse/cottage and those who want to stay in their own motorhome.
We would not have dared to start this on our own. Starting and running a travel agency requires many different kinds of resources and competences, and for us there are several pieces that are completely new. That's why it suits us so well that we can collaborate with the company Your Brand Travel, which knows all about insurance, package travel rules, contract writing, booking systems and customer service ... yes, there is a lot to think about!

How we work with the travel agency right now
Our part in the work is, among other things, to come up with proposals for packages and experiences, talk to the experience organisers, put together proposals for packages, write texts, fix pictures ... and then to market it all.
Already we have learnt that it is a lot of work. The most important thing for us is that it is good! We really, really want to package experiences that offer that little extra and that feel unique and genuine.
We brainstorm ideas here at home, based on all the trips we have made, and then contact various organisers. Then there are emails, phone calls, video meetings or physical meetings (in some cases) and then lots of discussions about content and packaging.
Some are open to creating completely unique packages for our readers and customers, and many have fantastically fun, creative and thoughtful ideas. It's fun!

Ant steps and elephant steps
We feel that things are moving forward with "ant steps and elephant steps". Some things take a lot of time, more time than we perhaps realised it would take. Other things are moving at breakneck speed, and some days there is no end to the amount of new things that come up.
In general, we can say that it is fun to work with this, because it feels like a positive business, focusing on giving people great travel and holiday experiences. But it's a good thing we haven't had many trips booked, because this takes a lot of time!

A big THANK YOU to everyone who responded to the survey!
We would also like to take this opportunity to say a big THANK YOU to everyone who took the time to answer our little survey about our future travel agency. It means a lot to us! We have not had time to compile the answers yet, nor have we had time to draw the winners (those who receive SEK 600 credit to shop for experiences) but we will get back to you as soon as possible!
When will the travel agency open? This spring! When we open, the range will be a little smaller of course - and then it will gradually get bigger and bigger. We will of course keep you updated!

Netti Starby says:
What an exciting job you have and so fun to know a little more about how everything goes. Hugs <3
05 February 2025 - 6:24
Helena says:
Yes, this feels really exciting! 🙂
05 February 2025 - 10:26
4000mil says:
It will be very exciting to see what experiences you will offer. 🙂
Good luck with all your work!
05 February 2025 - 8:16
Helena says:
Yes, it will be exciting! 🙂 (We know what ideas we have, but of course we don't know exactly how everything will turn out ...;)) Thanks!
05 February 2025 - 10:27
Ditte says:
I know it's a lot of work to organise travel and everything practical about it. In addition, the whole financial piece and much more. Fun to read about how you think and where you are right now. Wish you luck with everything.
05 February 2025 - 8:28
Helena says:
Yes, you know this industry! It's a lot of work, in many different ways. Thank you!!!
05 February 2025 - 10:27
Madde says:
How interesting. Would rather have experiences than just lie on a deck chair and drink beer. Will definitely follow this.
05 February 2025 - 8:46
Helena says:
Yes, that's how it is for us too when we travel! 🙂 Glad you want to follow!
05 February 2025 - 10:28
Anette Nilsson says:
How fun and exciting! Good luck to you!
05 February 2025 - 8:56
Helena says:
Thank you very much!
05 February 2025 - 10:28
Travelsis says:
So So much fun to follow you 👏🏻 😍!
05 February 2025 - 10:16
Helena says:
🙂
05 February 2025 - 10:28
bmlarstravellingblog says:
Great that things are moving forward! Of course we will follow your progress with the travel agency and wish you a big continued GOOD LUCK!
05 February 2025 - 10:30
Annika on Travel Friday says:
Go, go, go!
05 February 2025 - 15:52
Arne Lindh says:
An exciting project. We are following you.
Arne & Benita
05 February 2025 - 16:14
BP says:
Can only wish you good luck! You have travelled an incredible amount and thus have the experience to get the "right package" for different target groups. Saw that Your Brand Travel works with Expedia, ch it bodes very well I think: -)
05 February 2025 - 18:53
Anna in Portugal says:
Understand it is time consuming and at the same time fun!
05 February 2025 - 22:06
JoY says:
I'm excited to follow you and see what comes up in the future. Good luck with everything.
05 February 2025 - 22:48
Monnah says:
Yes, I know it's a lot of work! My friend lived for many years in Germany where she worked with a Swedish company that sells bus holidays. Wow, what a puzzle and crafts she did! There is so much to get right. Hotels have to meet a certain standard, people want tips on places to eat, and if you're travelling on a package tour, meals have to be taken in special places and at the right time. Imagine how many exciting things you have ahead of you!
06 February 2025 - 9:55
Eval8 says:
It sounds really exciting!
Wonder why your posts don't appear in my reading list anymore? I'll have to check that out!
Good Saturday evening!
08 February 2025 - 20:56