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AI images, adventure tourism and space travel

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Welcome to Monday's travel news here on FREEDOMtravel! This week it's all about everything from AI imagery and adventure tourism to... space travel! Anyone keen to book a group trip on board a spacecraft?

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Winter travel prices plummet after the sports holidays

As the winter season draws to a close and the sports holidays are almost over, prices for winter travel are falling. The travel agency Ticket has just identified a bargain for those who can travel in March or early April. Right now, it is easiest to find good prices to popular destinations such as the Canary Islands, Thailand and Cape Verde. Also Egypt and The Gambia has many affordable trips for those looking for a holiday.

SJ has released the summer tickets

From 5 March, it will be possible to buy tickets for all SJ trains within Sweden for the period 10 June-31 August. At the same time, tickets for SJ's night trains to Hamburg for the period 1 September-30 November. "Summer tickets are always popular, so if you want to secure your ticket at the lowest possible price, my advice is to book as early as possible," says Sofie Struwe, Director of Commercial Traffic at SJ.

Croatia named best destination in Europe 2025

Croatia has been named the best country to visit in Europe in 2025 by European Best Destinations. Over 1.2 million travellers from 139 countries took part in the extensive poll, which Croatia took first place among 44 countries with an impressive 118 261 votes. The official award ceremony took place on 4 March 2025 at the ITB Berlin, the world's largest travel fair.

Dubrovnik in Croatia. Photographer: Daniel Pavlinovic.

Armenia named Adventure Tourism Destination of the Year

Armenia has been named Adventure Tourism Destination of the Year at the PATWA International Travel Awards 2025, held at the ITB Berlin travel fair on 5 March 2025. This prestigious award highlights Armenia's growing reputation as a top global destination for adventure seekers. From rugged mountains and scenic hiking trails to rock climbing and paragliding, Armenia offers it all.

What customers in the travel industry think about AI images

A new survey by TUI Musement, the experiences and excursions business area of TUI Group, shows that many people have difficulty distinguishing between real and AI-generated images. The study, conducted by Appinio on behalf of TUI Musement in June 2024, involved 1,200 participants from Germany, Spain and the UK. The survey is part of TUI's efforts to ensure the ethical implementation of AI. Key insights from the survey:

  • Difficult to distinguish between AI and real images.
  • AI-generated images aroused "interest" but also "scepticism".
  • AI-generated images were twice as likely to "arouse curiosity", but were not considered more compelling for purchase decisions.
  • A majority felt that a mix of "high-quality professional images" and "authentic, user-generated content" was crucial to building trust and influencing purchasing decisions.
Real Life Image from TUI

HX Expeditions revamps its fleet with a new visual identity

HX Expeditions, the world's oldest expedition cruise company, is now unveiling its new visual identity with the colours "indigo blue" and "sand". The colour change is the final phase of an extensive rebranding exercise following HX's official separation from its Norwegian sister company Hurtigruten last month. The new colour palette has been inspired by marine wildlife with colours such as "pearls, sand and arctic white".

Where Swedes are travelling in summer 2025

Many Swedes have already booked their summer holidays with TUI. TUI's booking statistics for the summer show that bookings have so far increased by four per cent compared to the same time last year. The destinations with the largest percentage increases are Costa del Sol (36 per cent), Croatia (28 per cent) and Samos (25 per cent). Top 5: TUI's most booked destinations in summer 2025:

  1. Crete, Greece
  2. Larnaca, Cyprus
  3. Rhodes, Greece
  4. Mallorca, Spain
  5. Antalya Coast, Turkey
Hero TUI Blue, Nausicaa Beach, Cyprus Photo: TUI

Rolfs Flyg & Buss invests in space travel

Swedish Rolfs Flyg & Buss, the Nordic region's largest group travel organiser, is expanding to ... space. According to Emanuel Karlsson, CEO of Rolfs Flyg & Buss, travelling to space as a Rolfs traveller is between five and ten years away. Although Emanuel believes that the price tag for the first trip will be around SEK 5 million per traveller, he is still optimistic that more people will sign up. Rolf's Flyg & Buss space trip will include the following:

  • Training and preparation for one week.
  • A few days in space with accommodation on board the spacecraft.
  • Return flight to the United States, where take-off and landing take place.
  • The definition of an unforgettable experience!

Reflection of the week

When we read the news about space travel, we quickly checked the calendar to see if it was 1 April, but it wasn't ... Personally, we're not that keen on space actually (not even if we could afford it) but it will be interesting to see the development in the future! Group trip with "Rolfs Flyg & Rymdfarkost" ... ojoj!

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