Instagram 2019 - how does it work and what is Instagram for? I (Helena) took over our Instagram account about a month ago and have now familiarised myself with a platform that is already familiar to many others. Here are my reflections. Do you agree, or do you think differently? Do you use Instagram, or is it not for you?
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Do you follow FREEDOMtravel on Instagram? Then you might have noticed that I (Helena) recently took over Instagram from Peter. We switch roles and change things up. Sometimes it's good to change old habits - and sometimes it's really fun to try something new!
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In this week's travel news, we list the hottest cities for New Year's Eve celebrations. We also tell you about the new cloned influencer robot, which has been talked about this week. We'd love to hear your opinion on this! Plus: the most popular travel destination in Asia, holiday services we Swedes dream of, and crowded trains at Christmas.
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Facebook is constantly changing its algorithms, which affects both what individuals see in their feeds and the opportunities for business owners (and bloggers) to reach out. The latest news is that Facebook is testing something they call "Explore feed". If this is launched globally, it could kill all organic reach, according to an article in Dagens Analys.
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It was actually published last spring, but it was only yesterday that the book "On Screen - Social Media for Beginners" was released. This is the book for all 9-12 year olds wondering how to take better selfies, how to protect themselves from cyberbullying and how to know what's true on the internet. And maybe it's just as much a book for the parents of these 9-12 year olds, who are wondering how everything works online...
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Today, we were supposed to present a story and a film about the island of Oxsten in Lake Mälaren (unexpectedly exciting!), but Peter's new Mac is at the doctor's for an indefinite period of time, so that will have to wait... Instead, we're writing about something we've been thinking about for a long time, namely how to find the best travel tips. Where do you look to find honest, personal and informative reports on different destinations? And how do you go about finding travel blogs' reports?
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On Mondays we run news from the travel industry, the camping industry and the digital world here at FREEDOMtravel. The news comes to us in the form of press releases and various newsletters - and it feels perfect to be able to summarise once a week.
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Yesterday we wrote about blog year 2016 and what the statistics had to say, and a few weeks ago we wrote about travel year 2016. It's time to summarise the media year 2016! A lot has happened in our social channels, our blog has won awards and we have been featured on radio and in newspapers. And that's something to celebrate, right? If you can't be bothered to read it all, scroll to the bottom of the post and click through to see the advert that Peter is in!
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Yesterday we went to an evening lecture on content marketing. It was Anna Kleinwichs Magnusson from Stockholms skrivbyrå who lectured via the trade union Unionen.
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When we Swedes go on holiday, we like to post holiday photos on social media to show how good we have it - perhaps on Facebook, Instagram or our own blog. But how are these pictures actually received?
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